I noticed over the weekend that some of my favorite bloggers all reviewed a portable DVD player. Was it coincidence that each of them were talking about the exact same brand and style of device? Hardly. I work in this industry, and everyone is talking about how to use the blogosphere to promote their products. Bloggers wield tremendous influence nowadays, and companies are not above
bribing enticing bloggers to say something about their products in the hope of driving business their way. This poses an important and challenging question for bloggers like me, who try to maintain a sporadically funny family blog:
Where's my loot?
Seriously, I have a portable DVD player, too...I'm typing on it right now. That so doesn't count! Why isn't anyone sending me this crap? Want me to be a shill for the newest cool gadget or home appliance? I'll give you my address. Want me to wax poetic on the virtues of protective clothing or frozen dessert? We'll take 'em. Want me to sing the praises of the newest Matthew McConaughey movie? That's where I draw the line.
Dude, I'm MADE for this! I'm a CONSUMER, in that I CONSUME. And I come from a long line of Italians which understands the importance of "favors," capiche? If you show me some love, I'll throw some right back at ya! And if you don't, then I can't promise there won't be some re-zoning in your neighborhood, if you know what I mean...
So if you're a PR representative with a
desparate reputable and fun product to sell, please don't hesitate to call.